Our Story

Joy in the Dawn was birthed after Dawn went through a difficult season that she was not anticipating. She had no idea what was next and at times fear and anxiety took over. But after this long, hard season she started to see the light at the end of the tunnel again and with a dream in her heart to create beauty from ashes, Joy in the Dawn was born. God gave Dawn, our owner/CEO, this concept which puts so many of Dawn's favorite things in one place to share with you. The name of the company is inspired by the scripture Psalm 30:5 that says "Weeping may last for the night, but joy comes in the morning." 

At Joy in the Dawn we believe that every day is a gift and joy is a choice. Gratitude changes everything. It is Dawn's genuine desire to love well and inspire joy in others on a daily basis. 

Dawn has carefully curated this boutique with that in mind! She hopes to spark joy in everyone she meets along with helping you do the same. Our unique gift and home items, accessories and clothing for the whole family are one way to share some of that joy. Dawn hopes you find unique, quality pieces you can feel good about while sharing a smile or two with others! 

Most of the brands Joy in the Dawn carries are local Tennessee businesses that she personally knows or small brands that she has enjoyed over the years herself. Dawn will also be offering custom designs on tees and more that she designs soon! So stay tuned for that!

Most importantly, we are glad you are here. Know that you are loved and known by God who truly cares for you. 

Thank you for stopping by, supporting small business & spreading a little joy! 

Be the light,

Dawn Wilson :)